putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
You may be familiar with the old song lyric:
“You’ve got to Accentuate The Positive
Eliminate the Negative”
While I understand this is just a song lyric (where eliminate works well with accentuate) – I encourage you to NOT eliminate the negative when you have to deliver difficult messages. Don’t ignore or sugar-coat the negative.
From my experience as a speechwriter (political and corporate) and presentation coach – your audience is more likely to believe your message if you honestly address the negatives – rather than try to eliminate or ignore the negatives.
If you are writing a speech or preparing a presentation where you have to deliver a difficult message – here are some techniques you can use to accentuate the positive while still addressing and acknowledging the negatives.
1. Structure – put the negative between the positives. Start with something positive. Don’t start with “a downer”
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