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Difficult Messages – Accentuate the Positive – BUT DO NOT Eliminate the Negative

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You may be familiar with the old song lyric:

“You’ve got to Accentuate The Positive

Eliminate the Negative”

While I understand this is just a song lyric (where eliminate works well with accentuate) – I encourage you to NOT eliminate the negative when you have to deliver difficult messages. Don’t ignore or sugar-coat the negative.


From my experience as a speechwriter (political and corporate)  and presentation coach – your audience is more likely to believe your message if you honestly address the negatives – rather than try to eliminate or ignore the negatives.

If you are writing a speech or preparing a presentation where you have to deliver a difficult message – here are some techniques you can use to accentuate the positive while still addressing and acknowledging the negatives.

1. Structure – put the negative between the positives. Start with something positive. Don’t start with “a downer”

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This entry was posted on January 8, 2015 by in Uncategorized.
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