putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
Whenever something attracts your attention and makes you want to part with hard-earned cash to BUY it – you should study WHY!
I do this all the time – and it helps me when I want to SELL to others. The habit can help YOU too.
Usually, I work in fancy corporate offices as a highly paid corporate communication and social media consultant.
Recently, I took on a job as a musician/entertainer at some new markets – so I could “study” business, sales and marketing at a very basic and “real” level.
Musicians don’t get paid a lot – but let’s just say the experience was so worth it – both with the colourful people I met and the marketing lessons I learned from them!
I was inspired by Robert Cialdini who wrote a great book on INFLUENCE after he often went to and sometimes worked for REAL businesses to…
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