putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
We can all learn so much from “street performers”.
I recently took on a “gig” as a musician playing at markets – so I could carefully observe and learn from business lessons – at a very basic level.
I usually work as a communication consultant and trainer in writing for social media.
I was inspired by Robert Cialdini who went to study and sometimes worked forpersuasive businesses to learn real-life, street-level influence and persuasion techniques – like how tweaking words can make a big difference!
And the power of SOCIAL PROOF – other people “saying” or suggesting that something is O.K.
While playing at the markets, during my breaks I’d carefully watch “street performers” who were hired to entertain the market crowds.
When I was a young uni student, I would often travel with other young and impoverished (BROKE) “theatre types” to student theatre festivals around…
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