for a strong, fast pick-me-up
This post was inspired by the amazing writing resource copyblogger.
I “download” lots of copyblogger tips. But downloading is not enough – you also have to digest.
The resource is a steady stream of clever writing tips and tips about social media and engagement.
But this morning as I read the latest tips – part of me got worried and annoyed!
Everyone can access these tips.
Everyone can access these writing and copywriting techniques I took years to learn as a journalist, speechwriter and corporate copywriter.
I’ll lose my competitive edge as a writer and writing trainer if everyone knows how to do it.
Then I thought – It’s not what you download – it’s what you digest!
I use the term download to describe all the PDFs, e-books, and other documents full of great writing tips.
…and all those e-mails sitting unread in your in-box.
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