putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
Here’s how YOU can use the news to attract client interest, make your business more visible, and win more work.
By use the news – I mean write in a news style and use techniques that make your business content more newsworthy.
Inspired by Colbert’s Truthiness – I encourage YOU to think Newsy-ness!
You can improve your visibility through mentions in mainstream media AND you can make your website content more compelling to your existing and potential clients.
This article focussed on Law firm websites – and you can use the same principles for other professional businesses too.
I’m a lawyer turned journalist and business communication consultant. I help professionals (not just lawyers) use news and news writing techniques to stand out from business competitors and make their business offerings more relevant…
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