putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
Here’s an example of a great logo for a law firm. I’d never heard of this firm before until I drove past one of its offices – quickly saw the logo – and wanted to find out more.
When I analyse what made me want to find out more about this firm – it was wanting to find out what a rhino had to do with Queensland. Rhinos are not native to Qld!
Even with a quick glimpse of seeing a map of Queensland and a rhino in the logo – I wanted to know: Why the Rhino?
When I wanted to search for the firm on-line to find out more – the image of the map of Queensland and the word Queensland, helped me remember the name – was Qld law….something. Then when I search – I find Qld law group and I see the logo and I know…
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