putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
Here’s a quick and easy lesson if you want to persuade people or “sell” an idea.
1. Make it about THEIR world not YOUR world
2. Don’t think PRODUCT (or service) – think the PROBLEM (in the audience’s world) that the product helps solve.
Here’s a really simple and effective example I saw today as I was enjoying a coffee in a cafe.
I take every opportunity to “study” persuasion and I’m one of those “nerds” who carefully analyses the advertisements in magazines as well as reading the articles.
I was studying the wording and persuasive angles in ads in one of those little free reading sheets you often see in cafes.
Anyway, this ad is a perfect example of the persuasion principles above.
I am in NO way connected with the publication of the magnetic name badge company.
So you can see – in the seller’s world –…
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