putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
Don’t you love it when people create new expressions to describe new things that have yet to be named?
Social Media (especially twitter) has spawned so many expressions.
A talented friend of mine (a former journalist) is really into food and organises special events where people get together and discuss issues/trends etc. over food.
It’s bonding and sharing over food – in real time with real people and with real food!
My friend is very clever at “publicising” her events by using social media – especially delicious photos of food and food humour – even if the jokes are cheese-y or corny.
Anyway, in our banter I came up with the expression SocialFeedia – using the bonding attraction of food on social media – images and humour about food.
Food attracts attention. Food is a good “bonding” topic to discuss. Many people are passionate about food – the look, the smell, the taste.
Food images are attractive to the eye.
Plus, Food can be funny. Look at many Weird Al songs – food is often a foundation for his humour.
Wrapping food in FOIL (parody of Royals)
Eat it, Fat etc.
When I look back and analyse many of my most popular blog posts – the most popular relate to food – and Coffee.
I strategically time posts for “feeding and reading” times.
People often “feed” on social media – around the same time they are taking a break to eat their lunch or to enjoy a coffee break.
Also, many people feed on social media as they enjoy their breakfast.
So I encourage you to use the power of food for your social media – or should I say think Social Feedia!
If you’re interested, here are links to related posts including harnessing the power of the feeding and reading times for your audience:
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These days, lots of people and organisations need help with how to COPE with too much work, too much information, too many meetings, delivering difficult news, business writing, effective e-mail, e-mail overload, cross-cultural communication, better social media engagement etc. I like to help people COPE.