putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
When you need to make your message memorable – use exciting and visual verbs.
When you need to get media attention for your messages – use exciting and visual verbs.
What are visual verbs?
Visual verbs are more specific verbs that help you “see” the action.
For example, instead of saying new laws will affect rights or reduce rights – find more visual verbs.
I often help smart professionals make their presentations and messages more exciting and engaging.
We’ll often rip away the boring and bland words. See how rip is visual?
So rip away rights is more visual than affect or reduce.
What are exciting verbs?
Well, exciting are visual, unusual, and can “sound” good with the other words. They sound good when read – or even when you “hear” the words “in your mind’s ear” as you read the words silently to yourself.
Here’s an example:
This message hooked my attention this morning – because of the visual and exciting (sound good) verb – MUZZLE.
It’s interesting – many visual verbs like MUZZLE are visual because you can picture a NOUN a physical thing associated with the verb. Axe (the verb) draws on the visual image of axe the noun.
I know you can “muzzle” a person or organisation without using a physical muzzle – yet the physical MUZZLE will often come to mind.
When I help professionals dare to be more dramatic and memorable in their presentations or writing, I encourage them to explore more exciting words – to slash through the jungle of jargon and dull, bureaucratic language and unearth glittering, visual verbs.
Sure, the right adjectives can help too. But visual verbs hook attention and make your messages memorable.
Don’t muzzle YOUR messages.
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These days, lots of people and organisations need help with how to COPE with too much work, too much information, too many meetings, delivering difficult news, business writing, effective e-mail, e-mail overload, cross-cultural communication, better social media engagement etc. I like to help people COPE.