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How you can write more engaging business blogs – like Peter Bregman from the Harvard Business Review
If you need to turn you business information into engaging social media (blogs etc.) YOU can learn a lot from the style of Peter Bregman.
Peter is one my writing heroes – along with people like Chris Brogan and Sam Horn.
I’ve been following and studying Peter’s style for years from when I first read his articles in the Harvard Business Review.
Now, there are lots of smart subject matter experts who write for publications such as the Harvard Business Review.
What I admire most about Peter’s style – what makes him so special and worth studying – is his easy-to-read, human style.
Peter turns information into engaging stories. I know the idea of storytelling can sound too fluffy in the business world – yet we a “programmed” to listen to and remember stories.
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