doubleshot media

for a strong, fast pick-me-up

How a little “circus” can improve your social media engagement.

doubleshot media

Don’t you love it when you see something that restores your faith in good writing and communication?

This morning I was so encouraged and entertained by a wonderful example of excellent social media communication.

 CSIRO facebook

This example I experienced on a Facebook post this morning:

  1. hooked my attention
  2. made me want to read/”experience” it
  3. encouraged me to connect and engage further.

The Facebook post led me to the CSIRO blog.

The post was about a “serious” professional, editor Jasmine Leong,  in her important role with Australia’s CSIRO (Commonwealth Scientific and Industrial Research Organisation) – and yet the “hook” was about the professional’s other passions – including  her love for being circus performer and hula hooper!

Science meets circus

If the post had just been the usual “dry” professional profile, I would have ignored it.


I help organisations (often serious organisations such as legal firms and financial services organisations) create engaging…

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This entry was posted on August 21, 2014 by in Uncategorized.
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