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Why smart, young people GROK the word GROK. Do you grok GROK?

I-Grok-Spock 1

Do you grok the word “grok”?

I hadn’t heard (or used) it for years – until I recently heard lots of young hipster tech types using the word.

If you don’t know – GROK means to “understand deeply” – as in I “get it”.

You understand something so deeply that it becomes part of you. It’s inside you rather than something you are acquainted with from a distance.

The word was coined in the 1961 science-fiction novel, Stranger in a Strange Land. – I didn’t hear it until the late 70s.

I still remember the first time I heard it – a super-smart older kid at school used it.

I loved the sound of GROK because the word sounded so sci-fi – both futuristic and primitive at the same time. To me it sounds like the name of a caveman – or some being you’d encounter on Star Trek.

Only the other sci-fi kids knew (or cared) what the word meant!

Yes, I loved my Star Trek back then – and still do! So does my son!!


In fact – there were special shirts – I GROK SPOCK.

I’m not a “sciencey” person but I work with lots of tech/science/engineer types.

TB NASA story

What I GROK is language and words – and I help engineering types improve the way they communicate and present – especially with non-scientific types!

I also remember watching a presentation by Steve Jobs – and when answering a question he used the expression “I grok that”. The expression was probably commonly used with his clever community when he was a young man.


There is even an organisation called GROK LEARNING that teaches future generations to CODE.

So I reckon even more and more young people will use that word.

Wow, I’ll have to get one of those “I Grok Spock” T-shirts.

Those who grok GROK will think it’s really “cool”.

I also hear that using the word COOL is a sure sign that you are from a certain generation.

Even more so if you say “Coolomundo”!

Here’ a link if you’d like to Grok GROK even deeper!


One comment on “Why smart, young people GROK the word GROK. Do you grok GROK?

  1. efangelist
    January 27, 2015

    Reblogged this on efangelist.

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