putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
Do you grok the word “grok”?
I hadn’t heard (or used) it for years – until I recently heard lots of young hipster tech types using the word.
If you don’t know – GROK means to “understand deeply” – as in I “get it”.
You understand something so deeply that it becomes part of you. It’s inside you rather than something you are acquainted with from a distance.
The word was coined in the 1961 science-fiction novel, Stranger in a Strange Land. – I didn’t hear it until the late 70s.
I still remember the first time I heard it – a super-smart older kid at school used it.
I loved the sound of GROK because the word sounded so sci-fi – both futuristic and primitive at the same time. To me it sounds like the name of a caveman – or some being you’d encounter on Star Trek.
Only the other sci-fi kids knew (or cared) what the word meant!
Yes, I loved my Star Trek back then – and still do! So does my son!!
I’m not a “sciencey” person but I work with lots of tech/science/engineer types.
What I GROK is language and words – and I help engineering types improve the way they communicate and present – especially with non-scientific types!
I also remember watching a presentation by Steve Jobs – and when answering a question he used the expression “I grok that”. The expression was probably commonly used with his clever community when he was a young man.
There is even an organisation called GROK LEARNING that teaches future generations to CODE.
So I reckon even more and more young people will use that word.
Wow, I’ll have to get one of those “I Grok Spock” T-shirts.
Those who grok GROK will think it’s really “cool”.
I also hear that using the word COOL is a sure sign that you are from a certain generation.
Even more so if you say “Coolomundo”!
Here’ a link if you’d like to Grok GROK even deeper!