putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
Strong writing helps readers see what’s happening – strong writing expresses vague ideas through concrete things (nouns) you can see and through actions (verbs).
Here’s an example from an Obama speech:
another family puts up a “for sale” sign in their front yard, another factory shuts its doors, another soldier waves goodbye
I am a big fan of the writing in Obama’s speeches.
I have many friends who are Democrats and many who are Republicans. I’m an AustraIian who admires Obama’s communication techniques from afar – with geographical and ideological detachment – studying the power of the words, not the politics.
I urge you to study the writing and see how you can learn from the use of words – not the politics expressed.
As a word nerd, political speechwriter and fan of political speeches, I’ve studied Obama’s speeches since 2004.
I carefully analyse the words and writing that help…
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