doubleshot media

for a strong, fast pick-me-up

WHY YOU (YES YOU!) NEED TO vary your writing and EMPHASIS for different audiences!!!!

doubleshot media

olivetti lettera 32

What sort of industry do you work in?

One that values conformity and fitting in – or one that values EXPRESSIVENESS and STANDING OUT!!!

This post was inspired by feedback over twitter from someone in the US – with well-intentioned feedback that he found my bolding in my posts distracting and hard on the eye.

I value the feedback…and it got me thinking about emphasis in writing.

Not just the words – but how those words look and sound on the page or screen.

You can add emphasis and vary the sound with:


punctuation – exclamation marks!!!!



“air quotations” –  quotation marks always says to me (in an “Austin Powers” voice) that someone else saying this or it’s a special term – think “LASER”.

word nerd CU

As a writing trainer, I work with a range of industries.

When I work with creative industries like media and music and…

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This entry was posted on July 23, 2014 by in Uncategorized.
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