putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
Here’s a little writing trick about how nouns can help you out of touchy situations – how non-blame nouns can help you make a “blameless apology” and sound “diplomatic”.
Generally the active voice is better because it:
However, sometimes you want to “vague it up”. You don’t want to point the finger of blame at anyone.
Let’s just say your client made a mistake because the client misunderstood instructions. It was the client’s fault – but you don’t want to say that.
If you wrote:
We are sorry you misunderstood the instructions.
that is in active voice: “YOU” misunderstood the instructions – Subject Verb Object.
This active construction makes it clear that the client (YOU) is the one to blame – the one who misunderstood the instructions.
That’s where NOUNS come in very handy!
Here’s how you harness the
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