efangelist

putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of

#Writing for business – “Release the Verb” – see here –

efangelist

release the verb

When you want to make your writing more:

1. active and vigorous

2. concise

3. “on-line friendly”

try this simple, “little writing trick” – release the verb.

Many professionals – especially lawyers and engineers write in a  longer and more passive style.

  • make a recommendation
  • have a discussion
  • reach a conclusion
  • have a disagreement
  • make a settlement in the dispute
  • assist the development and implementation of strategic goals

weaker verbs  + nouns + lots of extra “little” words (including articles and prepositions)

When you release the verb, you look for the verb inside the longer nouns – (see below: in bold)

  • make a recommendation
  • have a discussion
  • reach a conclude sion
  • have a disagreement
  • make a settlement in the dispute
  • assist the development and implementation of strategic goals

Tony Biancotti - positive, persuasive messages Tony Biancotti – Better Business Writing

When I help professionals improve their writing I…

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This entry was posted on July 22, 2014 by in Uncategorized.
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