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Does this product name offend or amuse you? – #StartYaBastard!

Have you heard of the Australian engine starter spray product Start Ya Bastard?

start ya bastard


I must say when I first heard the name – I thought it was marketing brilliance and I could imagine “potential users” everywhere (especially in Australia) actually saying or thinking those exact words.


I imagined it appealing to the tradie (Australian for tradesman) sense of humour.





I’m not a tradie – I help businesses with communication  – but I respect, actually love, tradie humour and the “get it done” attitude.


As a young man, I mainly used products such as WD-40 and RP7 – but I will definitely be adding Start Ya Bastard  (SYB) to my collection of “Man sprays” to get things done around the house or in the car.

Maybe it’s just my love of quirky names that stand out. What do you think?

Would this name or a name like it appeal to you or offend you?

This is how the SYB manufacturer explains the name:

“In searching for a name for this product, we could not get away from the three words most commonly used to describe a difficult-to-start engine “Start Ya Bastard”. We trust you will not be offended.”

Another interesting name is this UK product – an adhesive with an edgy name…

sticks like



Please add your reactions and comments in the comments section below as well as any other interesting product names you’ve discovered.


If product names interest you – here are some other posts  about business/product name and why I considered the names to be effective:

Wow wallet

No Yelling Driving School


and if you ever wondered what the letters and numbers in WD-40 stand for:

What the letters stand for – WD-40, KT26



TB international presentation coach

If you enjoyed this post – Let’s connect:

If you found this post interesting you can follow me and connect with me.

I blog about fun pop culture stuff as well as more serious business communication tips.


Linked In – under Tony Biancotti

Or you can follow this blog.

These days, lots of people and organisations need help with how to COPE with too much work, too much information, too many meetings, delivering difficult news, business writing, effective e-mail, e-mail overload, cross-cultural communication etc. I like to help people COPE.




One comment on “Does this product name offend or amuse you? – #StartYaBastard!

  1. efangelist
    August 28, 2014

    Reblogged this on efangelist.

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