putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
This post was inspired by and incident where I almost got hit by a car.
I was in a rush – trying to walk and look down at my phone at the same time – trying to read messages.
As I looked down towards my phone I saw some OBVIOUS WORDS on the street near my feet – words that instructed me to take an action – and probably saved me from getting injured.
OBVIOUS WORDS that told me what to do.
An arrow even made it obvious where to look – in this case to the left where traffic was coming from
Usually in Australia – we first look to the right.
At other intersections OBVIOUS WORDS warned to look to the right.
It occurred to me that with social media too – when you have busy readers in a rush (often multi-tasking) it helps to be OBVIOUS.
If you want someone to do something – make it OBVIOUS.
Sure, people should know what to do – but when they are busy and preoccupied you can better better results when you make it OBVIOUS.
I often study the tweeting styles of skilled writers for twitter – like Chris Brogan from the US. Chris Brogan @chrisbrogan ·
Another of my favourites is Stephanie Clegg @StephanieFrasco, She has a very sociable and chatty style.
See how they both often (but not always) MAKE THE “NEXT STEP” OBVIOUS.
When they want a reader to click on a link in the tweet – they make it OBVIOUS.
Chris will often put a dash or hyphen pointing to the link. I’ve seen other tweeters use > or ->
Like those arrows or those retro style pointing fingers that make things OBVIOUS.
Check out their tweet styles – HERE ->
If you think being OBVIOUS is too “rude or bossy” – you can “soften” it with conversational contractions as Stephanie does.
This afternoon, I tried an experiment where I started being more OBVIOUS with “tag expressions” and >s such as:
See why here >
Enjoy here >
Find out here>
And the results…
See for yourself, here >
I must admit, this post was also inspired by the way Chris Brogan draws from some everyday (often pedestrian) experience – like an experience waiting at a cross at WALK lights.
I encourage you to study his style. He has inspired lots of my posts.
You can learn from them here –
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These days, lots of people and organisations need help with how to COPE with too much work, too much information, too many meetings, delivering difficult news, business writing etc. I like to help people COPE.