doubleshot media

for a strong, fast pick-me-up

Sometimes it’s best to be clear and “OBVIOUS” in #SocialMedia – find out why here >

This post was inspired by and incident where I almost got hit by a car.

look lights

I was in a rush – trying to walk and look down at my phone at the same time  – trying to read messages.

As I looked down towards my phone I saw some OBVIOUS WORDS on the street  near my feet – words that instructed me to take an action – and probably saved me from getting injured.

OBVIOUS WORDS that told me what to do.

look 4


An arrow even made it obvious where to look – in this case to the left where traffic was coming from

Usually in Australia  – we first look to the right.

At other intersections OBVIOUS WORDS warned to look to the right.

look 3


It occurred to me that with social media too – when you have busy readers in a rush (often multi-tasking) it helps to be OBVIOUS.


If you want someone to do something – make it OBVIOUS.

Sure, people should know what to do – but when they are busy and preoccupied you can better better results when you make it OBVIOUS.

I often study the tweeting styles of skilled writers for twitter – like Chris Brogan from the US. Chris Brogan @chrisbrogan ·


Another of my favourites is Stephanie Clegg @StephanieFrasco, She has a very sociable and chatty style.

See how they both often (but not always) MAKE THE “NEXT STEP” OBVIOUS.

When they want a reader to click on a link in the tweet – they make it OBVIOUS.

Chris will often put a dash or hyphen pointing to the link. I’ve seen other tweeters use > or ->


Like those arrows  or those retro style pointing fingers that make things OBVIOUS.


windsor room sign





Check out their tweet styles – HERE ->

CB tweet


If you think being OBVIOUS is too “rude or bossy” – you can “soften” it with conversational contractions as Stephanie does.

Steph tweet

This afternoon, I tried an experiment where I started being more OBVIOUS with “tag expressions” and >s such as:

See why here >

Enjoy here >

Find out here>


And the results…

See for yourself, here >

hits bump


I must admit, this post was also inspired by the way Chris Brogan draws from some everyday (often pedestrian) experience – like an experience waiting at a cross at WALK lights.


I encourage you to study his style. He has inspired lots of my posts.


You can learn from them here –

Chris Brogan “real word” posr style

Chris Brogan’s scary twitter style


TB Social Media KLT

If you enjoyed this post – Let’s connect:

If you found this post interesting you can follow me and connect with me.

I blog about fun pop culture stuff as well as more serious business communication tips.



Linked In – under Tony Biancotti

Or you can follow this blog.

These days, lots of people and organisations need help with how to COPE with too much work, too much information, too many meetings, delivering difficult news, business writing etc. I like to help people COPE.




One comment on “Sometimes it’s best to be clear and “OBVIOUS” in #SocialMedia – find out why here >

  1. efangelist
    March 6, 2015

    Reblogged this on efangelist.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: