putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
Pow! I ‘m in the office of a CEO talking about serious business stuff – competitive pitching etc.
Over his shoulder, something on his shelf catches my eye – a model of the 1966 Batmobile.
Not just any model – one signed by the “creator” (make that customiser) of the TV show Batmobile – George Barris!
Let’s just say our “business relationship” shifts gears to a deeper level.
We are both dads and “mature and professional” business people – yet we are also both massive Batfans – especially of the TV show.
Of course, we finish our serious, business discussions – then we take some time to chat about the Batmobile and daring to share your passions in Western business culture. Other cultures take more time to discuss shared interests and things in common before getting into business.
When I work in other parts of the world I take more…
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