putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
I’m forever indebted to the Asian businessman who gave me some great advice when he heard I was regularly training organisations in Singapore.
I’ve been travelling to Singapore since 2005 on training trips to help Western and Asian audiences improve the way they work with, present to and write to each other.
The Asian businessman who gave me the good advice was experienced with both the Western Corporate culture and Singaporean ways. Even though Singapore is heavily Westernized, you will benefit from showing some cultural awareness and sensitivity.
I took this valuable advice and it really helped me:
1. create a greater connection with my audience and
2. avoid annoying them.
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