efangelist

putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of

Persuasion lessons from old-school “Mad Men”-style coffee ads.

efangelist

Persuasion lessons from old-school, “Mad Men”-style coffee ads.

Are you a fan of coffee?

Are you a fan of the TV show Mad Men about advertising back in the 60s and (in later episodes) the 70s?

I love checking out old advertisements AND studying the persuasion techniques. Audiences may be more savvy these days – but many techniques are still persuasive and powerful.

Check out these old coffee ads (some before the 60s) and look at:

1. What they are selling? – besides  the coffee! What are they “promising” – how coffee will make life better?

 2. The memorable and repeatable tag lines.

 

My favourite line is: Husband-pleasin’ heartiness

1.

cofFee ads WLEC

The writing may be a bit small or you to read – but the opening words are “THINK BETTER!”

2.

coffee ad student

3.

coffee ad HPH

 

These ads are persuasive because they:

1. promise benefits and sell more than just the coffee…

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This entry was posted on July 10, 2014 by in Uncategorized.
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