for a strong, fast pick-me-up
Persuasion lessons from old-school, “Mad Men”-style coffee ads.
Are you a fan of coffee?
Are you a fan of the TV show Mad Men about advertising back in the 60s and (in later episodes) the 70s?
I love checking out old advertisements AND studying the persuasion techniques. Audiences may be more savvy these days – but many techniques are still persuasive and powerful.
Check out these old coffee ads (some before the 60s) and look at:
1. What they are selling? – besides the coffee! What are they “promising” – how coffee will make life better?
2. The memorable and repeatable tag lines.
My favourite line is: Husband-pleasin’ heartiness
The writing may be a bit small or you to read – but the opening words are “THINK BETTER!”
These ads are persuasive because they:
1. promise benefits and sell more than just the coffee…
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