putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
You can benefit from these writing techniques that just “sucked me into” reading a post.
I regularly “study” the posts from CSIRO. I am a bit of a science nerd – and a BIG fan of the engaging writing of the CSIRO bloggers. I am not connected with the CSIRO in any way. I’d tell you if I was!
Anyway, I’ll share with you the techniques YOU can use to help your posts attract readers.
1. Make your subject more appetising!
The post was about scientists studying mud types that prawns prefer.
Instead of starting the post with mud and “dirty and distant” prawns in some far-off breeding ground – the post started with the idea of prawns in a seafood cocktail.
“If you plan on tucking in to a tasty seafood cocktail this Christmas, you’ll be pleased to hear this.”
The bits about the mud types…
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