putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
You can improve ALL your messages – by using the “easy in” technique.
It’s especially valuable when writing for the small screen – small screen devices (SSDs) such as smart phones.
More and more people are reading e-mails and other messages on their small screen devices such as smart phones.
If messages look too dense or too hard to read – the messages get skipped over.
This “easy in” technique will help you get readers to read YOUR messages by making the messages look easy to get into.
So, what is the “easy in”?
Journalists are often skilled at writing an “easy in”. Journalists want readers to read their stories.
An “easy in” (1) gets the reader into a story and (2) encourages them to read deeper.
Here’s an example from Australia’s Financial Review. I’ll “zoom in” and break down the steps for an easy in soon.
At the moment…
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