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Better #Email: How to write e-mails for Small Screens pt 2 – test how your messages look

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If you want to write better e-mails for small screens – if your readers are likely to read your messages on their smart phone or phablets (phone/tablets) – I encourage you to adapt your writing  style by:

1. seeing what your usual style of writing looks like on a smaller screen – compared to on a laptop or desktop screen

2. Adapting your style – e.g pressing return more often after 4-6 words


Mail Chimp email  study

I learned this and other tips from resources:

(1) Write to Influence and

(2) a MailChimp study about how people read on small screens.

I tried this experiment today – and adapted my writing style to fit on a smaller screen.

Sure, the style may look unusual on a laptop screen – but if I know certain readers are likely to read their e-mails on small screens, I will adapt  to this style.


Some tips: 1. Keep to…

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This entry was posted on June 23, 2014 by in Uncategorized.
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