putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
If you want to write better e-mails for small screens – if your readers are likely to read your messages on their smart phone or phablets (phone/tablets) – I encourage you to adapt your writing style by:
1. seeing what your usual style of writing looks like on a smaller screen – compared to on a laptop or desktop screen
2. Adapting your style – e.g pressing return more often after 4-6 words
I learned this and other tips from resources:
(1) Write to Influence and
(2) a MailChimp study about how people read on small screens.
I tried this experiment today – and adapted my writing style to fit on a smaller screen.
Sure, the style may look unusual on a laptop screen – but if I know certain readers are likely to read their e-mails on small screens, I will adapt to this style.
Some tips: 1. Keep to…
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