putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
This post is to help you improve your messages – to make them sound stronger and more convincing.
It was inspired by hearing (and reading) Australian Prime Minister Tony Abbott’s post-Budget interview on ABC’s AM.
In my professional opinion (as a political speechwriter and media adviser on a state level) the PM and those advising him could have performed a lot better.
This exchange (in my opinion) was unconvincing and could have been a lot stronger.
CHRIS UHLMANN: Have you broken promises in this budget?
TONY ABBOTT: I think we’ve fundamentally kept faith with the people. I think we have fundamentally kept faith with the people.
For me, the word fundamentally weakens the statement – by qualifying and limiting the keeping of faith. It seems evasive.
I always encourage clients to make strong statements that are true and not weakened by qualification!
We have kept our promise to do what’s best for this country… by (strong positive and true statement)
Don’t repeat negative words – even if you deny the negative words.
We have not broken our promise.
Express the positive – we have kept our promise to…
If you’re interested, here’s a link to another post inspired by Mr Abbott’s AM interview – and the link to the interview and transcript.
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These days, lots of people and organisations need help with how to COPE with too much work, too much information, too many meetings, delivering difficult news, business writing, effective e-mail, e-mail overload, cross-cultural communication etc. I like to help people COPE.