putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
If you are reading this post – chances are you are thinking about food.
How do I know this?
Because, so many Social Media studies suggest that people read social media:
1. the first thing when they wake up in the morning – after they’ve built up an appetite and need to break the fast with breakfast
2. when they are taking a coffee or lunch break.
Sure, there are other popular times that people read their social media.
1. Just before they go to sleep at night
2. when they are waiting in line for something
3. when they are commuting
4. in the bathroom – yes some people like to “multi-task” and even use toilet time for catching up on messages n- including checking their social media.
So what? Why does this matter?
You can improve the chances people read your messages – by timing them so you post or tweet around feeding times, or commuting times etc.
Of course, it’s hard when you have people in different time zones.
You have to think of the audience you want to reach – where they are (geographically), what time is it where they are? What are people likely to be doing?
I use my world clock to help with my sense of timing for audiences in different timezones.
For example, I’m planning to “post”/publish this with my audiences in mind – morning in the UK and commuting time in parts of Australia – and when people are probably thinking of what’s for dinner.
At this time I’ll miss my US audiences (too early in the morning) – so I’ll tweet the link to reach the morning of my East Coast Audience and then again to reach the West Coast Audience.
It tales a bit of planning – but it’s worth it.
Of course, you have to be aware you’ll be competing with lots of other messages at this time.
When will your audience be hungry for social media messages AND hungry for food?
Maybe other things grab YOUR attention with social messages.
If so, please share in the comments section below.
Maybe it’s wine or coffee.
Yes, coffee images always get my attention.
US Social Media and Business Development expert Chris Brogan knows this and would use the power of coffee colours and images!
He often uses food too – see this post about how Chris uses Egg Salad!
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These days, lots of people and organisations need help with how to COPE with too much work, too much information, too many meetings etc. I like to help people COPE.