putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
If you like writing – you’ll probably enjoy these writing tips inspired by this time of year.
It’s summer in Australia and Christmas vacation time – and a break from my normal gig as a writing coach and trainer.
I’m on a beach vacation with my family and I’ve been enjoying listening to Christmas favourites like “The Christmas Song” and my mandatory summer, beach holiday music – including Jack Johnson – and Jimmy Buffett.
I Loooooove the power of good lyrics – like in “The Christmas Song” – you know…Chestnuts roasting on an open fire…!
Chestnuts roasting on an open fire
Jack Frost nipping at your nose
Yuletide carols being sung by a choir
And folks dressed up like Eskimos
I also dig Jimmy Buffett’s “Margaritaville”.
Then, this morning it hit me! What these two of my favourite songs have in common!
The power of words to trigger sense memories.
In a previous post, I shared about the power of the first verse of “The Christmas Song” – all the different senses triggered by the descriptive words.
Compare this to the evocative “multiple sense trigger” lyrics of the first verse of Margaritaville.
How many of your senses does the verse appeal to?
Not just sight – but taste, and a sense of texture, and smell, and sound and motion!
This is from memory:
“Nibblin’ on sponge cake
Watching the sun bake
All those tourists covered with oil.
Strummin’ my six string
on my front porch swing
Smell those shrimp beginning to boil
So what? How can YOU apply this?
1. When you write – appeal to different senses – not just sight.
When you want to describe something ask:
What does it smell like, taste like, sound like?
2. Attune and develop your other senses.
Sometimes, close your eyes – listen to the sounds around you, smell the smells around you.
Don’t just gulp down moments. Taste them!
Be aware of how things feel – the feel of a breeze or the warmth on the sun on your face
Or the taste of salt water that lingers when you lick around your lips even after you’ve left the surf.
Or the feel of cool, soft sand.
Or the taste and texture of mango.
You can probably tell I’m really enjoying savouring these experiences on my beach vacation!
Also Christmas vacation time is a great time to snatch a few moments to improve your writing.
I love to turn off the TV and in quiet moments – listen to podcasts or writing or read books about writing or re-read my favourite Jimmy Buffett book.
If you’d like to improve your writing: Here are some quick tips.
Also, if you’d like to learn more about how Jimmy Buffett can help you with your writing, digital detox etc. – here are some posts.
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I blog about fun pop culture stuff as well as more serious business communication tips.
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