efangelist

putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of

Improve your #writing and #presenting and #blogging – connect easily – like wi-fi – just like this

When you write or blog or present – keep wi-fi in mind.

Wi-fi is easy – and fast.

Wi-fi doesn’t turn you off with weird noises you can’t understand.

You really appreciate wi-fi  even more – if you are from a generation that had to put up with all sorts of weird noises and the delay of  dial up connections.

pretty fly for a white guy

Sadly, many blog posts and presentations start with “all those weird noises” and delay – rather than an “easy connection” and getting to the point or how something relates to a reader.

This post was inspired by yet another excellent example of writing from the CSIRO blog.

I have no connection with CSIRO – other than being a fan of the blogging team. I “study” their engagement and writing techniques!

Not all their posts are as well written. Some still sound like the beeps and noises and the excruciating delay of old dial-up connections. I suspect some are written by scientists – and could be made a little more audience-friendly. Maybe in a future post I’ll share how to improve a “less inviting” CSIRO post.

Anyway – today, I’ll share a  CSIRO great example and how YOU can borrow from the style to improve your writing.

For a post to engage a reader, you really have to make a connection with:

1. an engaging heading – that promises some benefit to the reader

2. an “easy in” first paragraph – or few sentences

1. The engaging heading.

Pretty Fly for a wi-fi

This heading  hooked my attention. It promised (to me anyway) a creative and possibly amusing explanation of a topic I was interested in (wi-fi).

It suggested the author was having fun with the “old” song “Pretty fly for a white guy”. This Offspring song is  so old – it’s  from the last century! 1998!

2.The “easy in” first paragraph – or few sentences.

Here’s how the post opens.  You can “experience” the opener – then I’ll repeat and add comments on techniques YOU can borrow.

Remember the ol’ days of dial-up internet? When you got disconnected every time the phone rang and used up all your drive space to download one little file?

Man, life was hard.

Luckily in the 90s our peeps came up with a little something called WiFi – and hallelujah all of our first world problems were solved.

NOW – REPEATED WITH MY COMMENTS 

Remember the ol’ days of dial-up internet? (Good short, engaging question)

When you got disconnected every time the phone rang and used up all your drive space to download one little file?

(Use the word YOU early in a post. The reader feels as if you are directing the message to them)

Man, life was hard. (Nice short sentence – yet, to me, with a touch of humour)

Luckily in the 90s our peeps came up with a little something called WiFi – and hallelujah all of our first world problems were solved.

(a dash – breaks up sentences and can emphasise the words that follow. OUR is inclusive language – once again engaging the reader. I read “peeps” with a sense of humour – as if the writer is trying to be “fly”. I could be wrong – but I found it amusing – trying to make science writing sound inviting.)

The post then moves into the more serious “sciencey” bits. Here’s a link where you can study the post in full.

http://csironewsblog.com/2013/11/26/pretty-fly-for-a-wifi/

Me,  I’ve read it – and now I’m in the mood to listen to that song I haven’t heard for years.

I’ll just find it on you tube. So easy – I’ll just use my wi-fi!

——————

O.K. I’m a sharer – here’s a link if you want to enjoy the “old” song too.

———————

TB TG

If you enjoyed this post – Let’s connect:

If you found this post interesting you can follow me and connect with me. I’m pretty fly for a white guy!

everest

I blog about fun pop culture stuff as well as more serious  business communication tips.

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tony biancotti

@tonybiancotti

Linked In – under Tony Biancotti

One comment on “Improve your #writing and #presenting and #blogging – connect easily – like wi-fi – just like this

  1. Pingback: #Soapranos laundromat – What’s the best #pun business name you’ve ever seen? | I Wanna Be Creative!

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