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Who else loves “new” blend words – like Bleisure?

Lots of my creative friends love creating new words. They are attracted to new words and shiny new things.

TB everest

If you are  ever trying to hook attention – a new word promises something new and often exciting – and people in creative and innovative industries love new and creative words.

From my experience in the media, I know reporters love “the new” too. What’s the new angle? What’s different? How can I make my story sound new and interesting?

The media also loves to know about trends.

This post was inspired by one word  – one word that hooked my attention this morning:

Bleisure – a blend of business and leisure.

Here’s a link to the article that hooked my attention. I don’t know if this writer “invented” the expression – but to whoever did – it’s simple yet clever.

The expression may have been around for a while – but this morning was the first I’d ever heard of it!

Bleisure travel is when people travel for business and then stay for some leisure.

In a previous post, I raved about  creating a clever blend word to describe your job or niche – inspired by the example of a scootographer  – a photographer with a passion for taking pics of Mod scooters. The niche then led to lots of other work – taking photos of fashion – and food – and travel!!!


What can YOU learn from this:

1. If your target audience (or a significant portion of it) is likely to enjoy wordplay and new things (often smart and creative industries) go to the effort of creating a blend word.

2. If you ever need to attract media attention – be aware that the media loves to report on the new and a new word promises that lure of the new.

Now, I confess to a mix of envy and admiration for the scootographer’s  scooters- fashion -food-travel lifestyle.

And I bet some of that lucky scootographer’s trips are bleisure travel!


TB cafe parka

If you enjoyed this post – Let’s connect:

If you found this post interesting you can follow me and connect with me.

I blog about fun pop culture stuff as well as more serious  business communication tips.



tony biancotti


Linked In – under Tony Biancotti


One comment on “Who else loves “new” blend words – like Bleisure?

  1. efangelist
    January 15, 2015

    Reblogged this on efangelist.

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This entry was posted on November 20, 2013 by in Uncategorized.
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