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putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of

How to make your messages Resonate – the Nancy Duarte tea cup story

When you want to make your messages connect with your audience – you can learn lots from Nancy Duarte’s Resonate.

resonate cover

I’ve read it dozens of times. It’s filled with Nancy’s analysis of many of the great speeches of history.

Duarte books Resonate

While I learned so much from her analysis or the grand speeches – the “story” that REALLY “resonates” with me is less than 200 words and about a tiny cheap tea cup.

tea cup 2

You read it first – then I’ll share why the structure and simple symbol is so powerful and memorable.

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“You undoubtedly have items in your garage that you’re hanging on to that are precious to you but would be meaningless to others. I have those too.

When my Gram passed away, she had nothing in her home of seeming material value. She was a smart, quick-witted lady who’d won awards for her poetry and lived a simple life in a tiny house on an orchard. When the dreaded task of dividing up her belongings came, I knew what I wanted: one of her small stained teacups. This seemingly valueless trinket would be worthless at a yard sale, yet it was precious to me. Not because of the craftsmanship or design but because of how and when it was used. I could visit Gram for hours, sipping from that cup as she told stories. The resale value of the teacup is less than a nickel, yet at the same time, to me the value of the cup is priceless.

The value of one’s belongings or even their life is not based on what it physically is; the real value comes from the meaningfulness associated with it by another person.”

———————

What did you think? Did it resonate with you?

As Nancy writes in her book – storytelling works – especially  visual stories that the reader or listener can SEE.

When I read the story I can also see a grandmother telling stories. The tea symbol also adds warmth and sweetness to the story I experience!

The tiny tea cup is visual and a symbol. It symbolises the subjective nature of “value”

So when you are writing or speaking about a theme – think of a symbol that represents your message – especially a symbol your audience can relate to.

You can also borrow the effective structure in telling a story with a point.

In an earlier post I wrote about the YIP-pie Kay Yay structure  for blog writing – and the tea cup story follows the YIP structure. (link below)

Note how the tea cup story starts with.

You – the audience

then moves to

I – (the writer’s personal experience)

then moves to

Point – the point the story makes.

The value of one’s belongings or even their life is not based on what it physically is; the real value comes from the meaningfulness associated with it by another person.”

See you the YIP structure works?

1. Starting with the YOU forces the writer to relate to something in the audience’s world

2. The I part – has an honest, sharing tone

3. Ending with the point – makes the final message memorable. Let the POINT hang out in its separate sentence.

I hope you enjoyed that story. Nancy’s book is full of great examples – but it’s that story  that really resonates with me.

The only problem is – every time I read it, I crave a good cup of tea. Gotta go get one now!

TB tea

Here’s a link to the earlier post about the YIP-pie Kay Yay structure !

http://likeablelawyer.wordpress.com/2013/06/17/betterblogwritingtips-yip-pie-ki-yay-success-formula-for-kick-ass-blogging/

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The Jam T shirt

If you enjoyed this post – Let’s connect:

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I blog about fun pop culture stuff as well as more serious  business communication tips.

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tony biancotti

@tonybiancotti

Linked In – under Tony Biancotti

One comment on “How to make your messages Resonate – the Nancy Duarte tea cup story

  1. Pingback: How to write “real world” posts that resonate and get response | efangelist

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