putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
Have you heard of the Wow Wallet?
They look like paper – and come in all sorts of colourful designs and the brand promise is that they make people say WOW!
I saw some at Glebe Markets recently and I loved the sound of the name and the tagline – “WOW – is that your wallet?”
That’s exactly the reaction I had in mind when wanted to buy one or two of them.
The Wow wallets are very colourful and I imagine they would be a “hit” with individuals who like to be a bit different – especially in creative industries.
Part of the marketing includes the line:
Express your originality with a Wow Wallet™ in your pocket!
Some have a “comic book nerd” – look about them.
Others have a real retro vibe – such as the days before e-mail when people sent letters by air mail.
I must confess I love paper – colourful maps and stamps and stationery.
Personally, I loved this one that looked like paper from one of those old dot-matrix printers with the tractor-fed paper with the grip holes on the side.
Just looking at this wallet brought back fond memories of the noisy printer and coffee-fuelled nights staying up writing books and screenplays.
I imagined pulling out the wallet to get a business card at some big event with former computer nerds turned successful business people who probably also remembered this sort of paper.
I imagined them being WOW-ed by the wallet
I reckoned the wallet would be a real conversation starter and point of common connection!
I also imagined my son being impressed when I showed him the Batman vs Superman I bought for him.
I am in no way connected with Wow Wallets.
I just use them as an example of a cool, great sounding name and tag line that sounds like the response you’d like to get when someone sees your wallet (or other product)
Now, that name is TM’d – but you can use the same principle.
What would a positive reaction sound like?
What are other expressions of delight – other than WOW!?
Plus WOW Wallet is easy to remember. Poetic devices such as alliteration make names more memorable.
You can even find a commonly used superlative that starts with the same letter as your product.
Think about the sound of the name of your business or product.
A good sounding business name can WOW your potential buyers and put money in YOUR wallet!
If you like the retro look of WOW wallets – here’s a link
And here’s a link to another clever use of a good sounding name that projects a promise: NO YELLING DRIVING SCHOOL.
If you enjoyed this post – Let’s connect:
If you found this post interesting you can follow me and connect with me.
I blog about fun pop culture stuff as well as more serious business communication tips.
Linked In – under Tony Biancotti