putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
If you want to connect with potential clients – one way is to have your business name make a GOOD SOUND – a desirable sound.
This post was inspired by a business car I saw when I saw as I was driving my two kids to school.
It was for a Driving School called NO YELLING – and the very name “sounded” good to me and promised great things.
Sure, the “good sound” in this case was actually the absence of a bad sound – YELLING!!!!
I must confess, I can YELL in frustration (especially when driving) – and I don’t like that I do it!
I am not connected with this DRIVING SCHOOL in any way. I am not cool and calm enough to be one of their instructors!
A business brand is often a PROMISE and this name to me promised:
1. Calm driving instructors. I imagine the NO YELLING is also part of their mission statement! (and perhaps hiring conditions!)
2. Relief as a parent from the potential frustration and YELLING of teaching your kids to drive.
My kids are still young – but when they get to the driving lesson age – that No Yelling Driving School is now implanted in my mind as a driving school to check out!
Actually, I’ve already checked them out on-line – and I smiled at the cool T-shirts that are very NYC…and I love NY!
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I blog about fun pop culture stuff as well as more serious business communication tips.
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