putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
If you want to hook attention on social media and attract “like-minded” people – here’s how you can use the power of colour and shapes.
This image (BELOW) caught my eye. It stood out from hundreds, maybe thousands, of images I see every day on social media.
It was simple and striking and connected with images that were already part of my life.
In a previous post, I wrote about how the shape and basic simple design caught my attention because:
1. I am a big fan of Mod and Mod-revival images and music. (I live in Australia – and there is also a strong neo-Mod. Brit Pop culture/movement here too)
2. I was/am a “plane nerd” and grew up building model planes with the RAF roundel symbol.
After the image caught my attention, I felt the creator was probably a “like-minded person” – so we connected by social media.
The creator, UK social media expert Vanessa Lewis, explained that she deliberately created a target symbol in specially chosen colours.
Then I found out why the colours attracted my interest – they were so familiar and part of my world.
I see these colours almost everyday – but in a different shape.
As Vanessa, explained the colours of the different target “rings” are:
1. Facebook blue
2. Twitter turquoise
3. Youtube or Pinterest Red
It’s funny – my “liking” these colours was subliminal yet powerful.
The shape/design caught my interest first – then the colours – all in a fraction of a second.
I’m so glad the image caught my attention, slowed me down and made me want to connect with and follow a like-minded person.
I still have to find out if Vanessa likes Mod-revival or Brit Pop music!
Here’s a link to the original post:
and a link to Vanessa’s web page – if you too are interested in social media!
If you like more Mod images – here’s one of my favourite pages I like and “follow” on Facebook:
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I blog about fun pop culture stuff as well as more serious business communication tips.
Linked In – under Tony Biancotti