putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
When you want to make your writing more:
1. active and vigorous
3. “on-line friendly”
try this simple, “little writing trick” – release the verb.
Many professionals – especially lawyers and engineers write in a longer and more passive style.
weaker verbs + nouns + lots of extra “little” words (including articles and prepositions)
When you release the verb, you look for the verb inside the longer nouns – (see below: in bold)
When I help professionals improve their writing I encourage them to:
“SHUN THE SHON (-ion words) ”
Repeat after me: SHUN THE SHON!
Words ending in -ion are often nouns with verbs trapped inside – just begging to be released!
Try releasing the verb with your writing. Circle the -ion words (and often the -ment words) and release the verb!
When you release the verbs you also get rid of the weaker verbs and excess words such as articles and prepositions.
assist the development and implementation of strategic goals
can be reduced to:
develop and implement strategic goals
Sometimes you want the extra words of the passive and detached style.
In a future post I’ll share the benefits of nouns over verbs.
The shorter, second version “sounds” more confident and dynamic – in a speech or even when read.
When you write for on-line (especially for small screens of the “phone-ternet” – a Chris Brogan term) – the shorter, more “conversational” style is better.
So now you know what to do – go release those verbs!
And if you think the writers in your organisation can benefit from more dynamic and concise writing – contact me and we can have a discussion about how to make an improvement in your business writing .
Make that: We can discuss how to improve your business writing!
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I blog about fun pop culture stuff as well as more serious business communication tips.
I’ve disciplined my self to check ALL my different communication platforms twice a day – as part of my Check-in Ritual.
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