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How the usually professionally detached Linked In is “warming up”

Are you on Linked in? How are you finding the experience?

linkedin logo

I must confess when I started to use Linked In to connect with my creative colleagues from my media days –  I had trouble recognising my colleagues.

TB skiiing

(More adventurous media days)

The names were familiar – but most of my colleagues  looked and sounded (in the profile descriptions) so different

Most looked  and sounded more professional yet… colourless and bland.

They seemed to be “not themselves” but trying to look all serious and corporate.

Now I understand that Linked In is a serious and professional and useful  platform. It’s not designed for fun or to be expressive. It’s your professional resume on-line and Linked In contains a wealth of valuable professional information.

grass through thaw

What I am noticing ‘though is a shift in style – a loosening up – a slow thawing of the cool professional detachment and bits of colour emerging. I stress –  the change is very slow.

Maybe – it’s mainly happening in certain sectors – such as the communication industries I work with.

I am seeing people “breaking the rules” of professional resume writing – especially  younger professionals  expressing themselves. Maybe they don’t KNOW the rules. Maybe they don’t CARE FOR the old rules!

The positive side of being a word nerd

As a word nerd and social media enthusiast,  one of the things I’m doing a lot these days  is helping professionals tweak their words on various social media platforms to stand out and connect with their desired audience.

So these days I analyse  Linked In to study how people express themselves.

Word Nerd stuff like:  active voice, more current verb tenses, bold and expressive punctuation, revealing passions, the first words they choose in their identity etc.

This morning I saw a younger professional whose style really stood out.

His writing impressed me – the way he dared  to:

1. use exclamation marks!

2. quote a life lesson from his mother in his summary

3. Use the word LOVE – as in showing passion for his job.

My reaction was: “Good on you. You’re not afraid to express yourself and show your enthusiasm. Seems to be solid, appreciative, hard working…seems to have  good old-school family values, appreciates his mum  – probably a “people person”  with a respect for authority”

Maybe I read too much into it – but you see  what I mean? – how he communicates so much more than the usual and “safe” : experienced communication professional.

Please note: I’m an experienced  corporate communication professional – who comes from a  media and creative and expressive background – so this is my perspective. I like expressive and enthusiastic  “talent”. Yet I like reliability and solid grounding too.

I acknowledge that many if not the majority of professionals on Linked In would probably react differently to the way I did  to such unconventional expressiveness on Linked In.

They would probably shake their heads in disapproval and want to “keep things professional”.

I understand and accept the safe and conservative approach  – I just thought his style was bold and fresh.


I predict the tone of Linked In will change as  more of the younger generation “moves in” to the space.

I predict Linked in will still remain professional  – yet have more colourful flourishes of individual colour  –  especially in the more creative industries.

Think of a professional office building getting more colourful expression in the cubicles – especially from those colourful and exuberant  young people who like to break the rules.

What do you think?

Are you noticing any changes in the  Linked In style?

Is there already or will there be a more modern, more colourful alternative to Linked In?


If you are interested in effective profile writing for twitter – he’s my analysis of a Canadian legal marketing and social media expert I  regularly “study” and learn from. His profile is so effective – especially with the profile character limit.



If you enjoyed this post – Let’s connect:

If you found this post interesting you can follow me and connect with me.

I blog about fun pop culture stuff as well as more serious  business communication tips.

I’ve disciplined my self to check ALL my different communication platforms twice a day – as part of my Check-in Ritual.


tony biancotti


Linked In – under Tony Biancotti

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