putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
If you have to persuade people – this tip WILL help you.
By day I train persuasion skills to big corporations. By night I have my toughest persuasion battles – yet I’ve started having lots of victories.
Every evening I need to persuade my son to take an interest in homework – something he finds boring.
As a typical 9-year-old boy, his life is all about super heroes and drawing and drawing superheroes.
He is not interested in “boring stuff” like improving his handwriting or learning his spelling.
One night, I decided to take my own advice and apply the intersection persuasion technique I’d been teaching to an organisation that day.
In the persuasion training I get my clients to draw those intersecting circles – Venn diagrams you may recall from school.
One circle is what you want. The other circle is what your audience wants.
To be more effective you have to find what’s in the intersection – where what you want and what they want meet.
In “researching” Venn diagrams I found this image that I thought was so clever and artistic, It’s called Nerd Love – Venn diagrams in the shape of a heart.
It’s also a powerful reminder for persuasion – find out what’s in the intersection AND try to tap into what your audience loves (or is passionate about.)
Here’s a link to the source of the image:
Anyway – I found how I could tap into the intersection and what my son loves.
My son doesn’t like writing words – but he does love drawing – especially super heroes. I just have to encourage him to write words about super heroes.
So I encourage his drawing (rather than discouraging it) – and I try to build on this and get him to ADD words to his drawings.
I am also harnessing his interest in comics and emphasising how comics are a mixture of pictures AND words and storytelling.
And of course in creating his comics he will have to have to write words neatly AND spell them correctly.
The intersecting circles technique helps me find HIS reason to get him to write words neatly and spell them correctly!
In researching comics and teaching to help my son – I found a fantastic resource with a comic book hero called….Grammarman
Here’s a link to how teachers think Grammarman can help come the rescue in harnessing kids’ love of comics.
Now I know many will say – you don’t have to make it fun for kids. Just make them do it!
From my experience in the corporate world and with kids – forcing people to do something will get, at best, only temporary compliance while the threat and surveillance is there.
It’s better to tap into where your circles intersect – and even better if you can tap into something your audience is passionate about. Motivate and persuade them from the inside – build on a motivation or drive that is already there
To help you remember this – just think of that clever image of the Heart-shaped Venn diagram!
If your people could benefit from some persuasion workshops – I’d love to help.
I’m told the tips are practical and “realistic” for the demands of the real-world work environment and the training session is encouraging and empowering.
I’ve had plenty of experience helping organisations equip their people with effective influencing and persuasion tips and techniques – to persuade people inside AND outside an organisation.
Hey, if your organisation is more conservative – I can always talk about your standard intersecting circles rather than the more artistic heart-shaped Venn diagrams.
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I blog about fun pop culture stuff as well as more serious business communication tips.
I’ve disciplined my self to check ALL my different communication platforms twice a day – as part of my Check-in Ritual.