putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
We all make mistakes. Here’s a glaring writing mistake that you can learn from. I’ve made similar mistakes too – just not so blatantly and publicly.
I don’t want to embarrass the writer so I’ll describe with “vague generality”.
An advertisement for English tutors for kids proclaimed in the first few words that the tutors were POPULER tutors (rather than the correct spelling of POPULAR).
The mistake slipped through and I know of that at least one parent (a friend of mine) looked elsewhere for tutors – because of the mistake.
I’m sure this mistake cost the writer lots of other potential work.
Yet I think I know how and why the mistake slipped through. I made similar mistakes too – until I learned from my mistake.
When YOU check your writing for mistakes – always check the headings.
We often skip over the headings.
Also check the first few words – we often skip over those words too.
Also check any words you add or change when you make corrections.
Make sure your corrections is correct 🙂
I’ve had mistakes in my post headings. I ‘d spell check and re-read the body copy – yet, in the past, I didn’t pay as much attention to the headings.
It’s such a sinking feeling when you see a mistake you didn’t catch before your posted!
I’ve had to delete posts and re-post because of a mistake in the heading.
Another thing I learned (by accident) is that many people from the business, media and writing audience I often write for – notice my posts – BECAUSE of a wrong spelling.
Be honest – did you notice the mistake with UNPOPULER in the heading? Did it make you want to search for more mistakes?
I often rush to post to tie in with some timely event (a journalist instinct).
I have to force myself to slow down. I used to have editors and producers to catch my mistakes.
Now I have to be more diligent with self-editing.
Anyway, my three tips for you:
1. Check your headings as well as your “body” copy.
2. Deliberate mistakes can attract the attention of writers. Writers can’t help but notice. Errors make them sic.
3. Don’t proof read/ check for mistakes when you feel uncomfortable – for example when you need to go to the bathroom (as I do right now!)
Save and come back and check for mistakes when you are comfortable again.
Ahhh…that’s better. Too much information?
Anyway, I better check this post for non-deliberate errors – and pay special attention to the HEADING!
If you write for business – apply these tips when you check your copy.
I’ve seen shocking clusters of mistakes slip through.
Here’s a link if you are interested:
If your writers could benefit from a fast and efficient quality control system – I’d love to help.
I’m told the tips are practical and “realistic” for the demands of the real -world work environment- and the training session is encouraging and empowering.
I’ve had plenty of experience helping organisations equip their writers with the skills to represent the organisation professionally through their quality writing.
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I blog about fun pop culture stuff as well as more serious business communication tips.
I’ve disciplined my self to check ALL my different communication platforms twice a day – as part of my Check-in Ritual.