putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
Here’s a quick tip that can save you lots of grief.
I just made this mistake – so you don’t have to.
Lesson: be very mindful when you are writing down an e-mail address someone tells you over the phone and double-check the address.
AND write it neatly – so you can read it later.
(All too often – we try to write down important information or contact details when we are “on the go” with divided attention)
I know – this is Basic stuff – but be honest – often we are so busy running around, we scribble down important bits on information on scraps of paper. Our attention is divided and a small mistake can cost you time and money.
I was talking to a potential client to arrange a meeting to seize an opportunity.
I sent her important e-mails. I thought I had it all under control until to my frustration – the e-mails “came back” with a notification that the address I typed in did not exist.
The clock was ticking. I was sweating.
Luckily, I was able to contact this party though another party – but the opportunity was fleeting and I could have missed it.
All due to one little letter I was missing! Because I wasn’t listening properly as I was rushing around.
It all came down to: I missed one little letter in the name – and as a result I could have missed the business opportunity.
Also, often we assume conventional spellings.
If you are giving your e-mail address and you have a name spelled in a “different” way – make sure you clearly spell out your name highlighting any differences from “the norm”.
People often assume and write down the conventional spelling
Even more “common” names have many variations: Deborah, Debora, Debra
The same with surnames.
Anyway, note to self:
1. Always check the name/address and
2. Do not assume conventional spellings
3. Make sure you write it down neatly – sop you can read it later
4. Get other points of contact – e.g. a phone contact as well as e-mail
Remember: stop – focus – and record the details correctly. Missing the correct name or address can mean you miss the business.
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