putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
Have you noticed how the business world is changing?
You often have to work harder to attract customers.
Businesses and professions once had customers and clients lining up to see them.
Now, you have to work harder to attract attention, differentiate your offering and build relationships that keep clients with you.
I’ve been working so much on legal marketing lately that I’ve created a new blog specifically on legal marketing.
The same principles apply to other professions – if you are in another profession.
If this area interests you – you can find the blog here.
It’s called the Likeable Lawyer based on the word LIKE – how modern lawyers need to show how they are LIKE their clients (what things they have in common) and connect by sharing what they LIKE (revealing more of your personal side and interests outside of work).
Many professionals were brought up valuing professional detachment. They didn’t have to be likeable. It was enough to be professional. Many feel uncomfortable revealing their personal side.
Now that’s all changed – and if you don’t want to be left behind – you better start being a more likeable and social media savvy professional.
The theme (look of the blog) is based on something I LIKE – a good yellow legal pad just begging to be written on!