putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
What YOU can learn from Monkeys: Boost your brand awareness and build more loyal customers
If you want a great business branding and engagement “lesson” – you can learn a lot from the “lesson of the monkeys”.
What’s your “monkey”? –
Some products like bread can be very generic. Customers can get the same product in so many other places. You have to work harder if you have a common, more generic product or service offering.
When you have a “generic” product or offering, how can you
Recently, I needed some bread for my family.
I usually just go “easy” and “generic” – I pick up bread at the “servo” (service station) or at a supermarket.
This particular day was different – I was driving past what looked like an unusual bakery, so I thought I’d check it out.
The bakery is called The Flour Monkey Bakery. I’m not connected with the bakery in any way! I am a Brisbane-based business communication consultant who just walked in to buy some bread – and left with delicious bread AND a great example of clever branding and customer engagement
Sure there’s bread in the sign – but what really hooks my attention is the monkey – and the name. It’s an unusual combination and a memorable and fun name and sign!
I walk in and I’m greeted by lots of colourful toy monkeys around the counter area.
So as I’m buying the bread, I’m curious and I ask about the name – and about all these monkeys.
Apparently “flour monkey” is a term that Brits use to describe a baker. The owners are originally from Britain.
The colourful toy monkeys decorating the bakery are given by customers.
Apparently, loyal customers drive for miles to buy bread and to visit “their” monkeys.
1. The Flour Monkey name is distinctive and the sign is distinctive. It creates curiosity.
In my opinion – clever, effective branding!
2. There’s a little “story”/explanation behind the name. The name has a meaning/connection.
3. I think displaying toy monkeys from the customers developed naturally (rather than as a deliberate business strategy). Yet the bakery has encouraged what the customers want (to contribute part of themselves to the bakery).
I’ve seen similar strategies in cafes – where regular customers contribute part of themselves to the place – a photo, their own drawing or quote or decoration on a wall.
Customers keep coming back to something they feel part of and connected with. Sure, your product has to be good quality too – but the extra connection can create the extra reason to do business with you.
Simple, little things create extra connections with a business. Extra connection can lead to greater customer engagement and long-time loyalty.
I can imagine kids who visit the Flour Monkey will grow up to be adult customers and maybe even take their kids to the bakery.
I’m so glad that Monkey sign hooked my attention in the first place!
I left with delicious bread – and a head buzzing with business ideas.
Now, when I need bread – instead of just getting it from a supermarket or a servo, I’ll drive to the Flour Monkey.
I might even take the kids to see all the monkeys!
If you enjoyed this post and learned some tips – Let’s connect!
I blog about fun stuff as well as more serious business topics.
Syd+Bris+Singapore-Presentation/communication trainer(talkforce) +CEO=Chief E-fan-gelism Officer – E-fan-gelist