putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
How to write short and sweet tweets – tweets that are both concise (and warm and conversational)
If you want to improve your writing – you can learn a lot – as I do – from following the Australian Writers’ Centre
I’m not connected with The Australian Writers Centre – I’m just a fan and a follower of the Centre’s tweets and posts and tips.
I’m a real Word Nerd who mainly helps business professionals improve their writing.
I study how writers from the Australian Writers’ Centre craft their tweets.
Effective tweets need to be both short AND sweet.
Short – writing concisely. Omitting needless words.
Sweet – sweetening the tweet with a human, conversational style. Adding some conversational words
If you write concisely – you have room within the 140 character limit to add conversational filler words.
I find tweets from the Australian Writers’ Centre stand out, hook my attention and promise “value”.
Here’s a great example of how the Australian Writers’ Centre writes concise and engaging tweets.
You can learn from this example – the actual tweet and tips when you click on the link.
Too many words? Some tips for slimming down the word count. http://ow.ly/kk3dR
This tweet uses the simple-yet-effective Problem – Solution technique (written in a conversational, natural style)
1. Start with a concise statement of a problem – even better if written as an engaging question
2. Promise tips to fix the problem (the solution)
(I know you don’t tweet from typewriters – I just LOVE typewriters and most writers I know LOVE typewriters too!)
Now, in writing tweets – when you add filler words (words you don’t really need) you sound more natural and conversational and less “salesy”.
If you are under the 140-character limit – excess words are not a problem and you can add some filler words.
When word count and character count ARE vital – and you want to trim your word count even further – here are some extra tips.
I’ll share how to trim the “already good” example from the Australian Writers’ Centre.
Too many words? Some tips for slimming down the word count.
1.You don’t need some
2. Use the simplest tense – turn for slimming into to slim
3. Omit the redundant “slim down” – slim is enough – do you slim UP? I know slim down sounds conversational. I’d use the word trim instead of slim.
4. You can usually Omit articles such as the and a
Now, I understand the Writers Centre adds words to sound conversational. When we speak we are usually “looser”.
When you need to reduce more words – you can trim
Some tips for slimming down the word count
Tips to trim word count
Where word count and space matter – these extra edits can slash the word count:
From 8 to 5 words – 3/8 tighter – 37.5% saving
9 syllables to 5 – 4/9 tighter – 44.4% saving (in writing for broadcast news and speeches syllables matter)
If you count the spaces between words – as you do in twitter character limits – you can trim from 43 to 22! – 21/43 tighter – 48% saving
(I was always better with words than with numbers – so I believe my calculations are accurate – but I’m open to correction!)
Be sure to add words to sweeten the tweet
Tweets that are too brief can sound abrupt and uninviting- so the trimmest word count is not necessarily the best.
I like to make sure every word “earns its place” in a message.
After writing tight, I sweeten a short tweet .
In the Australian Writers’ Centre example, I’d shorten and sweeten to this:
Too many words? Some tips to trim your word count.
I trimmed the redundant down and changed for slimming to to trim.
Your is more engaging than the – and some sounds conversational.
If you enjoyed this post and learned some tips – Let’s connect!
I blog about fun stuff as well as more serious business topics.
Syd+Bris+Singapore-Presentation/communication trainer(talkforce) +CEO=Chief E-fan-gelism Officer – E-fan-gelist