putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
Twitter Tips &Twicks (TwitterWritingTricks): How to Improve Your Profile Words
Here are some easy-to-use twitter tips and twitter writing tricks that can help you improve the way you write for twitter.
You don’t have much space in your tweets or in how you describe yourself in your profile – so these little “Twicks” help.
If you use twitter for business engagement as well as socially – here’s what I learned from analyzing the twitter style of one of my social media writing heroes – Jordan Furlong – a Canadian social media expert who specialises in helping law firms.
Jordan is from a legal background – yet he knows how to write concisely and engagingly.
Many lawyers are terrible at writing for social media!
Anyway, here’s what we all can borrow from Jordan’s style. (I’m not saying you have to do this! It can help if you also use twitter for business.)
Twick 1. Use verbs that end in S. Many twitter profiles say what people are – nouns
e.g. creator of on-line content strategy strategies or on-line content strategy creator
Jordan says what he does:
Creates on-line content strategies
In saying what is does, he also says “who is IS” = in his job sense.
Verbs are often shorter than nouns and verbs that end in –s are close to the shortest verbs of all.
The shortest verb is the imperative: Create Forecast (But you use these when you are telling someone else what to DO)
The verb creates (ending in s) is the shortest way to describe what YOU do.
You could say I create, I forecast – but you need to add the I and a space – and this style is YOU-focussed rather than suggesting what you can do for your audience.
Creates works better in my opinion.
These Twicks are vital important where you have little space! Journalists are used to having to write engaging and concise headlines
Developer – develops
Forecaster – forecasts
Sure, creator (noun) and creates (verb) are the same length, but in general verbs are shorter and more active.
Also, in business this style suggests what you can do for your audience!
“Nerdy” detail note:
Jordan writes in parallel structure – every “point” starts with an action verb – starting with S
Concise – AND with strong structure!
I reckon Jordan’s background as a legal journalist taught him these concise and active writing habits.
Twick 2.Even if you mainly use twitter professionally for business – add a dash of the personal – include your outside interests – things you are passionate about.
Interests help you stand out from othere people who may offer the same thing. Interests also help you connect with people with similar interests.
To borrow from Guy Kawasaki’s idea:
“Showing your interests – can make you more interesting.
In his great book Enchantment, Guy says people who show their passion/passions are more “enchanting”
After Jordan reveals his more serious business offerings/professional identity he reveals he likes:
80s music, C.S. Lewis and Settlers of Catan.
Now, I have no idea the last thing is – but I’m sure it’s relevant to Jordan’s main audience. I’ll have to research!
Anyway, here’s a summary of how YOU can improve your Twitter profile description – especially if you use twitter for business:
I have no business connection with Jordan – I’m just a big fan of his social media writing style. He’s in Canada – I’m in Australia – yet we “chat” on twitter.
Here’s a link to Jordan. You can click though to his twitter and check it out for yourself!
My twitter profile @tonybiancotti was inspired by tips from Peter Bregman (a fantastic blogger for the Harvard Business Review).
You can really find your point of difference by taking time to work out your strengths and weaknesses It’s a brilliant yet daring and “gutsy” process I’ll share in future posts.
So who is writing this? The person behind the post!
Hi, I’m Tony Biancotti – a Australian lawyer turned journalist and business communication coach.
I enjoy (and have become pretty good at) helping businesses win more business and improve their marketing.
Modern law firm marketing in particular is at the “sweet spot” – the intersection of my experience and skills.
My speciality is helping lawyers improve the way they write and engage and connect with their audience.
I share the latest techniques and best practices from the best legal practices around the world.
You can just learn from the tips I post or you can contact me if you’d like some in-person help with your legal marketing.