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Twitter Tips &Twicks (TwitterWritingTricks): How to Improve Your Profile Words

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Here are some easy-to-use twitter tips and twitter writing tricks that can help you improve the way you write for twitter.

You don’t have much space in your tweets or in how you describe yourself in your profile – so these little “Twicks” help.

If you use twitter for business engagement as well as socially – here’s what I learned from analyzing the twitter style of one of my social media writing heroes – Jordan Furlong – a Canadian social media expert who specialises in helping law firms.

Jordan is from a legal background – yet  he knows how to write concisely and engagingly.

Many lawyers are terrible at  writing for social media!

Anyway, here’s what we all can borrow from Jordan’s style. (I’m not saying you have to do this! It can help if you also use twitter for business.)

Twick 1. Use verbs that end in S.  Many twitter profiles say what people are – nouns

e.g. creator of on-line content strategy strategies or on-line content strategy creator

Jordan says what he does:

Creates on-line content strategies

In saying what is does, he also says “who is IS” = in his job sense.

Verbs are often shorter than nouns and verbs that end in –s  are close to the shortest verbs of all.

The shortest verb is the imperative: Create  Forecast  (But you use these when you are telling someone else what to DO)

The verb creates (ending in s) is the shortest way to describe what YOU do.

You could say I create, I forecast – but you need to add the I and a space – and this style  is YOU-focussed rather than suggesting what you can do for your audience.

Creates works better in my opinion.

These Twicks are vital important where you have little space! Journalists are used to having to write engaging and concise headlines




Sure, creator (noun) and creates (verb) are the same length, but in general verbs are shorter and more active.

Also, in business this style suggests what you can do for your audience!

“Nerdy” detail note:

Jordan writes in parallel structure – every “point” starts with an action verb – starting with S






 Concise – AND with strong structure!

I reckon Jordan’s background as a legal journalist taught him these concise and active writing habits.

Twick 2.Even if you mainly use twitter professionally for business – add a dash of the personal – include  your outside interests – things you are passionate about.

Interests help you stand out from othere people who may offer the same thing. Interests also help you connect with people with similar interests.

To borrow from Guy Kawasaki’s idea:

“Showing your interests  – can make you more interesting.


In his great book Enchantment, Guy says people who show their passion/passions are more “enchanting”

After Jordan reveals his more serious business offerings/professional identity he reveals he likes:

80s music, C.S. Lewis and Settlers of Catan.

Now, I have no idea the last thing is – but I’m sure it’s relevant to Jordan’s main audience. I’ll have to research!

Anyway, here’s a summary of how YOU can improve your Twitter profile description – especially if you use twitter for business:

  1. study and learn from the twitter writing style of  top people in your line of work – just as I did by studying Jordan’s example
  2. try using verbs that end with S to describe what you can do for your audience. In business people mainly need to know what you can DO for them.
  3. dare to share some of your private interests. This makes you more memorable and can help you connect with people with similar interests

I have no business connection with Jordan – I’m just a big fan of his social media writing style. He’s in Canada – I’m in Australia – yet we “chat” on twitter.

Here’s a link to Jordan. You can click though to his twitter and check it out for yourself!

My twitter profile  @tonybiancotti was inspired by tips from Peter Bregman (a fantastic blogger for the Harvard Business Review).

You can really find your point of difference by taking time to work out your strengths and weaknesses It’s a brilliant yet daring and “gutsy” process I’ll share in future posts.

So who is writing this? The person behind the post!

Young Solicitor of the Supreme Court of Queensland before winning scholarship to study in the US
Young Solicitor of the Supreme Court of Queensland before winning scholarship to study in the US

Hi, I’m Tony Biancotti – a  Australian lawyer turned journalist and business communication coach.

I enjoy (and have become pretty good at)  helping businesses win more business and  improve their marketing.

Modern law firm marketing in particular is  at the “sweet spot” – the intersection of my experience and skills.

My speciality is helping lawyers improve the way they write and engage and connect with their audience.

I share the latest techniques and best practices from the best legal practices around the world.


Let’s connect!

You can just learn from the tips I post or you can contact me if you’d like some in-person help with your legal marketing.

tony biancotti



Linked In 

tony biancotti

tony biancotti

Syd+Bris+Singapore-Presentation/communication trainer(talkforce) +CEO=Chief E-fan-gelism Officer – E-fan-gelist

Or you can click to follow this blog with the button up the top.

2 comments on “#Twicks(TwitterWritingTricks):ImproveYourProfileWords

  1. Pingback: #Twicks(TwitterWritingTricks):StrategicallyRevealYourInterests | efangelist

  2. Pingback: How the usually professionally detached Linked In is “warming up” | efangelist

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