putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
As you’ve probably found out – writing for Law and writing for Twitter are totally different.
Legal types can face severe challenges when trying to write for social media.
I’ve started a series of tips on how lawyers can improve their writing style to adapt to social media – especially blogging and twitter.
This first of the #TwitterForLawyersTips posts covers simple WORD tricks to engage your readers.
In future posts I’ll cover tips on how to overcome writing problems many lawyers face including, but not limited to:
1. Writing concisely – editing tips – lawyers are notoriously “complete” and detailed and too passive and polysylabbic
2.Writing in a “real” and human voice – lawyers are trained to write with disspassionate professional detachment
Twitter’s writing “voice” should also be:
After you’ve read these posts you’ll be much better equipped to write for social media – including twitter:
You come in with a brain full of mush – you’ll leave thinking like a blogger
(or a tweeter!)
That line is inspired by the crusty Contracts Professor in that great law move – The Paper Chase
I’m a lawyer turned business communication consultant and I’ve had to adapt my old “legal” style to modern business communication and social media.
Why you should use Feeding and Reading times and the On-line River – for your social media messages
If you want to engage more people with your social media messages and boost your business visibility I encourage you to use the concepts of:
I recently harnessed the concepts and moved a project I was working (ProBonoBono) on to number 2 in the world in world-wide search.
It’s all about timing – Quick context for you:
I was in Australia at the time (home after lots of overseas travel) – and I wanted to boost my visibility – specfically to a US audience.
I got up in the middle of the early morning (Australian time) to see the video release on Bono’s TED talk – timed by TED for a couple of weeks after the actual talk.
I enjoyed what I saw – it was worth getting up for and (realizing that timing is everything) I blogged on my analysis of his persuasion techniques and “timed” sharing my blog for when US readers would be “feeding and reading”.
– and the results of this timing speak for themselves – the traffic moved my blog to number two in the world on this topic of Bono and his TED video. I was stoked! More importantly, YOU can get stoked when you boost your visibility by calculating the best timing for:
Feeding and Reading
I believe this phrase feeding and reading is my creation. (I’ll have to search and check) – but it’s the concept that you should use and you should think when the audience you want to attract is:
Feeding their faces or feeding their minds (often by reading on-line) or stopping for a coffee break.
Busy business people like to jump on-line when they take a coffee or lunch break – and have a quick browse of what’s happening on-line.
Also, many people get bored with their work and need a little hit of excitement from social media.
For some people – they like to check what’s happening first thing in the morning when they wake up.
I know the timing can be hard when you have audiences in different time zones (and even different industries or rising/eating habits) – however it’s worth the effort to send your messages at times when the main audience you want to attract in likely to be “down by the On-line River”
What’s the heck is the On-line River?
Now the On-line River concept comes from the fact that social media is a fast moving stream.
US Social Media and Business Strategy expert Chris Brogan talks about how you shouldn’t try to consume (drink) it all – just go down and dip in your bucket. (These may not be his actual words – but I remember the general metaphor from one of his great podcasts). Yes, this inspired the on-line river folksy and visually memorable metaphor. Thanks Chris!
Content flows and flows quickly – content gets replaced my more-recent content. It’s a constantly flowing, often rapidly flowing stream or river. With some social media like twitter it’s like rapids – whoooosssh – it rushes by – and often it’s gone…out of view!
You have to think of times when your audience is likely to be down by the on-line river/stream/rapids and likely to see your message flowing/rushing by. You get the idea!
I know there are social media tools you can use to time the release of your content so it flows by when your audience is down by the on-line river. (That’s not the subject of this post.)
So, if you haven’t been doing this already – I encourage you to get your messages seen by more people – by:
Now, of course – Timing is just part of it.
There’s lots of competition for audience attention – and I’ll write about how to get attention in future posts.
If you found this post interesting – for more tips you can follow me and connect with me on:
the raging rapids of Twitter
the more stately stream of Linked In – under Tony Biancotti
You can check out Chris Brogan‘s podcasts and website via this link: (it’s definitely worth it!)
If you are interested in that analysis on how Bono persuades – follow this link:
So – who is writing this ?
Hi, I’m Tony Biancotti and I’m a laugh-loving lawyer turned journalist and business communication consultant.
Sure, I can be an over-enthusiastic “nerd” when it comes to business communication – but I get lots of feedback that people like my enthusiastic knowledge of and passion for the power of words and images and techniques of engaging people.
I will share with you practical and easy-to-apply tips I’ve gathered over many years working as a: