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#BetterLawBlogTips:How Yippie Ki Yay helps Law Bloggers!

#BetterBlogWritingTips: YIP-pie ki yay success formula for kick-ass blogging

Yippie Ki Yay

Now you may not think that Die Hard and Yippie Ki Yay can help law firms improve their blogs – but this memory advice can help the bloggers for your firm turn your content into more engaging reach-out marketing tools!

If you were too busy working getting up your billable hours and you never got to see any of the Die Hard movies – ask someone to explain the line Yippie Ki Yay to you!

Find out how how Yippie Ki Yay can help you…

If you want to write more exciting blogs (even business blogs that are usually so boring) I firmly recommend you use the YIP-ie kI yay formula – well the YIP part anyway!

The YIP memory device will help you make your blogs:

  1. more audience-focussed and engaging and
  2. more human and personal and real

Before you say “I don’t want to sound more personal and real!” – in the US, lawyers are winning more business and retaining clients by revealing more of their personal sides and their passions – even having tabs on the law firm website listing the more human sides of lawyers when they are out-of-office! I’ll include a link at the end of this post

As you can probably tell I’m a huge Bruce Willis fan and I love those kick-ass Die Hard Movies.

Young Solicitor of the Supreme Court of Queensland before winning scholarship to study in the US

Young Solicitor of the Supreme Court of Queensland before winning scholarship to study in the US

I’m a lawyer turned serious senior business consultant who helps organisations improve their business communicaton – but at heart I’m still a “big kid” who loves his movies and action heroes!


I try to inject some “fun” into what can be a very boring topics – of Business Writing and Business Presenting.

I love it when these senior exec I train have to say out loud YIP-ie ki kay! – to help them remember the YIP formula!

Through strategic fun and simplicity these execs (and other staff)  will always remember the main points – the points  you can  also take away from this post:

1. Start with your audience!

Most business blogs are boring because they start off all about the organisation.

Be more audience-focussed. Put your audience first in your writing. You do this by using the word YOU.

2. Dare to reveal just a little about yourself and reveal your passion. Many business blogs are dry and dull and boring because the writers are trapped in the old-school writing style of professional detachment. Put a bit of the I (but not too much of course)

3. Move into your main points – but only after you start with your audience and revealing just a bit about who you are.

Now you’ve probably worked out what the YIP stands for in the YIP-ie ki yay formula.

It’s an easy structure for follow.

You – I – Points

Look back at the first few paragraphs of this post to see the YIP in action.

Some of the first words in your blog should be YOU.

In a post about the power of words to make your tweets more engaging, I share about why the word YOU is so powerful. In that post you’ll see this metaphor for the word YOU.

But what do I do after I start with the YIP part? How do I end the blog?

There are many ways you can bring your blog to a great close.

The close the circle technique is one and you can see it in action in this post about how Peter Bregman from the Harvard Business Review closes the circle.


Closing the circle is where you come back around to link in with the start of your blog.

You can also – end with a memorable call to action!

Now, as fond as I am of Die HardBruce Willis and Yip-pie Ki Yay – I strongly suggest you keep the Mother#$%^ bit of his quote of OUT your business blog writing!


YIP-ie ki yay!


Say it – Remember it – Use it!


If you’re interested – here’s the link to how US lawyers are revealing more of their personal out-of-office sides.

Attorney bios are heavily visited placed on your legal website!

The modern legal marketing style is to dare to share more of your  personal interests.


If you’d like help in turning your business information into engaging blogs I can:

1. Run engaging writing sessions for your key writers OR

2. Actually write (re-package)  your information for you into engaging blogs  – you’d have to supply the subject matter expertise!

TB notes on Singapore flight

For the last few years I’ve been mainly working overseas and I’ve spending a lot of time away from my family – missing my kids’ concerts, school holidays etc.

Cleo Birthday 5

I’m keen to do more work in Australia – so I can be around my family more often.

I still plan to do some overseas consulting – just not as much.

Anyway, the opportunity is there for you  – if you want to use my writing experience and expertise.

Here are the links to Two of Peter’s articles where you can see his engaging storytelling style in action – even in a short business blog.

Let’s connect:

If you found this post interesting and useful – for more tips you can follow me and connect with me on:


tony biancotti




Linked In – under Tony Biancotti

Or you can click to follow this blog.



So – who is writing this ? 

Hi, I’m Tony Biancotti and I’m a lawyer turned journalist and  business communication consultant.

Sure, I can be an over-enthusiastic “nerd” when it comes to business communication – but I get  lots of feedback that people like my enthusiastic knowledge of and passion for the power of words and images and  techniques of engaging people.

I will share with you practical and easy-to-apply tips I’ve gathered over many years working as a:

  • TV journalist
  • political speechwriter
  • lawyer
  • blogger
  • musician and performer
  • coach and trainer in persuasionpositive messagespresenting and better e-mail and business writing.

I’m also a very busy dad and husband juggling my work and travel with family life and our two wonderful kids – Orlando and Cleo.

I’m based in Brisbane, Australia – and regularly travel for work throughout Australia and Asia-Pacific.

Oh, and if you liked that cool Bruce Willis image in the style of an Obama poster, you can find that and lots of other cool Bruce Willis stuff here at:
I follow Chris Brogan‘s style of trying to be a good neighbour in social media and blogging “crediting” where you get images and ideas. Chris loves his movies too and he makes learning memorable through adding a dash of fun!
Yippie Ki Yay

One comment on “#BetterLawBlogTips:How Yippie Ki Yay helps Law Bloggers!

  1. doubleshot media
    April 10, 2018

    Reblogged this on doubleshot media.

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