putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
#BetterBlogWritingTips: YIP-pie ki yay success formula for kick-ass blogging
If you want to write more exciting blogs (even business blogs that are usually so boring) I firmly recommend you use the YIP-ie kI yay formula – well the YIP part anyway!
The YIP memory device will help you make your blogs:
As you can probably tell I’m a huge Bruce Willis fan and I love those kick-ass Die Hard Movies.
I’m now a serious senior business consultant who helps organisations improve their business – but at heart I’m still a “big kid” who loves his movies and action heroes!
I try to inject some “fun” into what can be a very boring topics – of Business Writing and Business Presenting.
I love it when these senior exec I train have to say out loud YIP-ie ki kay! – to help them remember the YIP formula!
Through strategic fun and simplicity these execs (and other staff) will always remember the main points – the points you can also take away from this post:
1. Start with your audience!
Most business blogs are boring because they start off all about the organisation.
Be more audience-focussed. Put your audience first in your writing. You do this by using the word YOU.
2. Dare to reveal just a little about yourself and reveal your passion. Many business blogs are dry and dull and boring because the writers are trapped in the old-school writing style of professional detachment. Put a bit of the I (but not too much of course)
3. Move into your main points – but only after you start with your audience and revealing just a bit about who you are.
Now you’ve probably worked out what the YIP stands for in the YIP-ie ki yay formula.
It’s an easy structure for follow.
You – I – Points
Look back at the first few paragraphs of this post to see the YIP in action.
Some of the first words in your blog should be YOU.
In a post about the power of words to make your tweets more engaging, I share about why the word YOU is so powerful. In that post you’ll see this metaphor for the word YOU.
But what do I do after I start with the YIP part? How do I end the blog?
There are many ways you can bring your blog to a great close.
The close the circle technique is one and you can see it in action in this post about how Peter Bregman from the Harvard Business Review closes the circle.
Closing the circle is where you come back around to link in with the start of your blog.
You can also – end with a memorable call to action!
Now, as fond as I am of Die Hard, Bruce Willis and Yip-pie Ki Yay – I strongly suggest you keep the Mother#$%^ bit of his quote of OUT your business blog writing!
YIP-ie ki yay!
Say it – Remember it – Use it!
If you’d like help in turning your business information into engaging blogs I can:
1. Run engaging writing sessions for your key writers OR
2. Actually write (re-package) your information for you into engaging blogs – you’d have to supply the subject matter expertise!
Here are the links to Two of Peter’s articles where you can see his engaging storytelling style in action – even in a short business blog.
If you found this post interesting and useful – for more tips you can follow me and connect with me on:
Linked In – under Tony Biancotti
So – who is writing this ?
Hi, I’m Tony Biancotti and I’m a lawyer turned journalist and business communication consultant.
Sure, I can be an over-enthusiastic “nerd” when it comes to business communication – but I get lots of feedback that people like my enthusiastic knowledge of and passion for the power of words and images and techniques of engaging people.
I will share with you practical and easy-to-apply tips I’ve gathered over many years working as a:
I’m based in Brisbane, Australia – and regularly travel for work throughout Australia and Asia-Pacific.