putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
Why you should use Feeding and Reading times and the On-line River – for your social media messages
If you want to engage more people with your social media messages and boost your business visibility I encourage you to use the concepts of:
I recently harnessed the concepts and moved a project I was working (ProBonoBono) on to number 2 in the world in world-wide search.
It’s all about timing – Quick context for you:
I was in Australia at the time (home after lots of overseas travel) – and I wanted to boost my visibility – specfically to a US audience.
I got up in the middle of the early morning (Australian time) to see the video release on Bono’s TED talk – timed by TED for a couple of weeks after the actual talk.
I enjoyed what I saw – it was worth getting up for and (realizing that timing is everything) I blogged on my analysis of his persuasion techniques and “timed” sharing my blog for when US readers would be “feeding and reading”.
– and the results of this timing speak for themselves – the traffic moved my blog to number two in the world on this topic of Bono and his TED video. I was stoked! More importantly, YOU can get stoked when you boost your visibility by calculating the best timing for:
Feeding and Reading
I believe this phrase feeding and reading is my creation. (I’ll have to search and check) – but it’s the concept that you should use and you should think when the audience you want to attract is:
Feeding their faces or feeding their minds (often by reading on-line) or stopping for a coffee break.
Busy business people like to jump on-line when they take a coffee or lunch break – and have a quick browse of what’s happening on-line.
Also, many people get bored with their work and need a little hit of excitement from social media.
For some people – they like to check what’s happening first thing in the morning when they wake up.
I know the timing can be hard when you have audiences in different time zones (and even different industries or rising/eating habits) – however it’s worth the effort to send your messages at times when the main audience you want to attract in likely to be “down by the On-line River”
What’s the heck is the On-line River?
Now the On-line River concept comes from the fact that social media is a fast moving stream.
US Social Media and Business Strategy expert Chris Brogan talks about how you shouldn’t try to consume (drink) it all – just go down and dip in your bucket. (These may not be his actual words – but I remember the general metaphor from one of his great podcasts). Yes, this inspired the on-line river folksy and visually memorable metaphor. Thanks Chris!
Content flows and flows quickly – content gets replaced my more-recent content. It’s a constantly flowing, often rapidly flowing stream or river. With some social media like twitter it’s like rapids – whoooosssh – it rushes by – and often it’s gone…out of view!
You have to think of times when your audience is likely to be down by the on-line river/stream/rapids and likely to see your message flowing/rushing by. You get the idea!
I know there are social media tools you can use to time the release of your content so it flows by when your audience is down by the on-line river. (That’s not the subject of this post.)
So, if you haven’t been doing this already – I encourage you to get your messages seen by more people – by:
Now, of course – Timing is just part of it.
There’s lots of competition for audience attention – and I’ll write about how to get attention in future posts.
If you found this post interesting – for more tips you can follow me and connect with me on:
the raging rapids of Twitter
the more stately stream of Linked In – under Tony Biancotti
You can check out Chris Brogan‘s podcasts and website via this link: (it’s definitely worth it!)
If you are interested in that analysis on how Bono persuades – follow this link:
So – who is writing this ?
Hi, I’m Tony Biancotti and I’m a laugh-loving lawyer turned journalist and business communication consultant.
Sure, I can be an over-enthusiastic “nerd” when it comes to business communication – but I get lots of feedback that people like my enthusiastic knowledge of and passion for the power of words and images and techniques of engaging people.
I will share with you practical and easy-to-apply tips I’ve gathered over many years working as a:
I’m also a very busy dad and husband juggling my work and travel with family life and our two wonderful kids – Orlando and Cleo.
I’m based in Brisbane, Australia – and regularly travel for work throughout Australia and Asia-Pacific.