putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
Do you love your name or hate it? Did you used to hate it – did it “embarrass you” when you were a kid?
I used to not like my last name Biancotti – because it was different.
As a boy I’d look for “my Biancotti name” on the War Memorial statues around Australia and it was never there.
I wanted a name like the names of the fallen heroes. (That’s the way boys think!) I’d search every war memorials in every town I’d visit – searching for my name.
One day, my dad explained why there were no Biancotti names on the statues – the Italians were “on the other side” in World War II. In WWI Australia mainly had people with British names.
Australians with Italian last names did fight for Australia – but I never saw a Biancotti on one of those memorials.
I hope my parents don’t see this post – but having a different name can be difficult when as a kid you just want to fit in.
Did you ever feel the same if you had a non-common name!
When you get older – especially in business – it helps to have a name that stands out – and makes you easier to FIND.
Former Facebook exec and movie exec Chris Adams – my Chris Adams Project collaborator who teaches me so much about business and social media – convinced me that Biancottii was good for business because it stood out.
He explained that Chris Adams was a difficult name in terms of being easy to find because Chris and Adams are such common names and the combination Chris Adams is very common too.
Plus, there are very famous other people with the name Chris Adams – including a wrestler and a singer.
When people search Chris Adams – they usually find this.
This is not the Chris Adams I know – but they DO have similar dress sense!
OK here’s the Chris Adams I know.
Chris convinced me that Biancotti made me easier to find.
Problems with your first name too.
Another “problem” can be your first name. My real name is Anthony – but I also go by Tony – so I need to list both names in tags to be easier to be found under both names. Mind you, Biancotti is so distinctive – a search reveals both Tony and Anthony – plus all the other Biancottis around Australia and the world. Another challenge with “ethnic” naming (not just Italian names) – often different generations have the same first names. It’s respecting previous generations.
Who is Michael Bradley ?
Yesterday, I was trying to contact on social media a very progressive Australian lawyer Michael Bradley.
(He is from a firm that leads the world in its progressive approach to website design and lawyer bios and I wanted to contact him and find out more about this ideas and approach. Link at the end of this post – if this area interests you.)
Do you know how many Michael Bradleys there are?
The good news is I found the Michael Bradley I was looking for (by adding other details) AND I found another amazing Michael Bradley from the US on Twitter.
Writer/Broadcaster/Defender of Truth and Justice in the World of Sports
I didn’t know this guy but I wanted to and I DID connect with him.
“We liked the same music – we liked the same bands – we liked Springsteen song quotes ” (To borrow from Bruce!”)
Yeah – I got THIS close when the Boss was out in the street – I mean out in the crowd – this is not a shot of the screen.
I know in my eFANgelism work I keep going on and on about how revealing your passions (what you are a FAN of) can help you stand out in social media and business and make you more interesting to people with similar interests.
So my main points for you:
This post has got me thinking about how I haven’t caught up with Chris Adams for a while. He’s been busy with a new job – but this has inspired me to make an effort to catch up soon.
Here’s a link to The Chris Adams Project:
and a link to why that (Michael Bradley) legal website is so progressive:
So who is the Tony Biancotti who is writing this ?
Hi, I’m Tony Biancotti and I’m a lawyer turned journalist and business communication consultant.
Sure, I can be an over-enthusiastic “nerd” when it comes to business communication – but I get lots of feedback that people like my enthusiastic knowledge of and passion for the power of words and images and techniques of engaging people.
I will share with you practical and easy-to-apply tips I’ve gathered over many years working as a:
I’m also a very busy dad and husband juggling my work and travel with family life and our two wonderful kids – Orlando and Cleo.
I’m based in Brisbane, Australia – and regularly travel for work throughout Australia and Asia-Pacific.