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How lawyers can win more business – through the power of LIKE Part 1/4

How lawyers can win more business – through the power of LIKE

This is part 1 of 4 on how professional services can increase their LIKEability and boost business through daring to break from tradition and harness the power of LIKE.

My original post ended up being very long – so I’ve broken it down into more audience -friendly, bite-sized chunks. If you want to get all the tips in one hit – there is a link at the end of this post.

1. Put images of people LIKE the audience YOU want to attract prominently in your marketing material – including your website.

2. Think of what you have in common with your audience members – how are you LIKE your audience?

3. Dare to share what you LIKE – things you are passionate about – especially if your audience is LIKEly to share that passion.

4. More tips on wording, images, and design for your professional website


What have cars and bands got to do with attracting business for professionals?

Eugene & The Egg - trying to look like/sound like  those great British bands Echo & The Bunnymen and The Cure


Have you noticed business has changed from the days when clients would line up to see you? You have to work harder these days!

Young Solicitor of the Supreme Court of Queensland before winning scholarship to study in the US

Young Solicitor of the Supreme Court of Queensland before winning scholarship to study in the US

When I was a lawyer I thought it was undignified to go looking for business – but these days you can still encourage more business in an effective and yet dignified way. You can reach out and attract more business connections AND business through the power of LIKE.

I’ve recently been helping professionals (including lawyers) stand out from  their competitors and create extra bonds of connection with their potential clients.

I encourage lawyers (and other professionals) to think of the audience they want to attract and do the following to harness the power of LIKE:

1. Put images of people LIKE the audience they want to attract prominently in their marketing material – including their website. I encourage businesses to put such images as one of the first things people see when they visit the website. (More on websites later in this post)

Also, include brief feedback comments in the language of  the audience – real, everyday language – not legal speak. From experience, I usually capture feedback with a recorder as people speak – then write it out in the conversational style. When you ask clients to write comments – they often try to sound too formal. Use comments that sound LIKE your potential audience speaks – whether it’s a down-to-earth tradie or a no-BS business exec. As one of my legal colleagues once advised me – get the feedback before the curve of gratitude declines!

Here’s the link to the original post with all the tips in one (rather long) hit!

So who is writing this?

Hi, I’m Tony Biancotti and I can help you win more business, harness your creativity and hook attention with lots of tips from everyday life for  boosting creativity and hooking attention in everyday situations.

I can also help you improve your presentations and business writing.

I can share with you practical and easy-to-apply tips I’ve gathered over many years working as a:

  • TV journalist
  • political speechwriter
  • lawyer
  • blogger
  • musician and performer
  • coach and trainer in persuasionpositive messagespresenting and better e-mail and business writing.

I’m also a very busy dad and husband juggling my work and travel with family life and our two wonderful kids – Orlando and Cleo.

I’m based in Brisbane, Australia – and regularly travel for work throughout Australia and Asia-Pacific.

You can contact me on    or on Linked In or Facebook. Tony is of course short for Anthony .

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