putting the FAN in evangelism – spreading your messages by daring to share what you are a FAN of
I’m a massive FAN of ABC radio’s AM program and I encourage you to study and learn from it to improve your communication skills – especially when answering questions in your work.
I’d like to stress that I do not work and have never worked for the ABC – but I have been a commentator on political communication techniques and tactics.
Here’s how you can learn from AM
When I train senior executives and professionals how to respond to difficult questions, I teach them a variety of proven techniques:
1. Not just “answering questions asked” – but highlighting the messages you want to get across encourage
2. Repeating key words that reinforce the key message you want to get across
3. Speaking in short, sharp “bullet points” of positives – build momentum and outnumber the negatives with positives
4. Pivoting (often using a word from the question) to re-direct to positive messages
I then encourage the executives and I encourage you to continue to improve your question answering skills by studying and learning from AM.
For example, this morning Wayne Swan demonstrated the techniques mentioned above. Now, I don’t agree with his politics – but I do admire his skill in answering questions – or rather getting across the message he wants to get across. While not a FAN of his politics, I am a big FAN of his communication skill. I hope that even if you don’t like his views, you can benefit from his techniques!
Take a few minutes to sharpen your skills – it’ll be worth it!
I encourage you to listen to his interview and as you listen, listen out for:
Also listen for:
For example: how he moves from numbers of bad numbers of bad polls to “positive numbers”
As he says: “They are the numbers that concern me.”
I stress, I am not supporting Swan’s politics – I am showing you how you can use the techniques he uses to direct a question in a presentation or media interview to more positive territory.
You can use these techniques too when facing difficult questions at work or when dealing with the media.
I encourage you to be a FAN of AM – and study it to improve your communication skills.